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5 Consumer Trends for 2016
Article

5 Consumer Trends for 2016

So Many 'For 2016' Lists. So Little Time.

TrendWatching
TrendWatching, 2016
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Editorial Rating

8

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  • Innovative
  • Applicable

Recommendation

Do you know what your customers will crave in 2016? TrendWatching – a global firm that tracks worldwide consumer trends and related business opportunities – provides valuable insights to help you capitalize on five growing consumer directions. In addition to offering analysis and practical examples, TrendWatching provides “bigger picture” context, revealing how these trends fit into larger shifts taking place in the consumer marketplace. getAbstract recommends this report to everyone seeking innovative ways to promote their brand.

Summary

Trends – or, “clusters of innovation” – define consumer expectations. To understand what your customers want in 2016 – and how to give it to them – leverage five current consumer trends:

  1. “Status Tests” – Give consumers opportunities to prove their loyalty to your brand and, in return, to receive special privileges. Lee Jeans utilized this trend by giving customers in China a chance to download a tracking app to earn points to trade for rewards. To introduce your own Status Test, be brave. It’s not easy to ask your customers to “prove themselves.” Ask your clients whom...

About the Author

TrendWatching is a global trend-spotting firm that publishes a monthly newsletter about world-wide consumer trends and related business opportunities.

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