Michael Alden
5% More
Making Small Changes to Achieve Extraordinary Results
Wiley, 2016
¿De qué se trata?
Putting in 5% more effort – just a little extra work over time – can lead to big results.
Recommendation
Most people want to be wealthier, smarter, stronger, faster, healthier and happier. To that end, marketer and entrepreneur Michael Alden discusses how putting forth only 5% more effort in every area can create lasting change toward achieving your goals. He warns that, often, people either don’t act, or they try to grow by leaps and bounds instead of taking smaller, incremental steps. But, Alden assures you, putting in a little more effort can lead to big results. He constantly refers to himself and his associates as examples of how to succeed in various areas, so the self-promotion can become a little tiresome, but getAbstract believes it shouldn’t detract from his overall, helpful and optimistic message: putting in a little effort can lead to big results.
Summary
About the Author
Michael Alden is the founder and CEO of Blue Vase® Marketing, a direct-response firm that helps companies with marketing.
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