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A Look at the Past 20 Years of China’s E-Commerce Industry
Article

A Look at the Past 20 Years of China’s E-Commerce Industry

He Xiaoqing and Ye Nan
China Stone Hua Xia, 2019
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Editorial Rating

8

Qualities

  • Comprehensive
  • Analytical
  • Concrete Examples

Recommendation

The leaps and bounds of China’s e-commerce industry since the beginning of the 21st century introduced a new shopping experience to Chinese consumers while fundamentally changing the country’s entire business environment. Caijing magazine reporters He Xiaoqing and Ye Nan trace the overall development of the Chinese e-commerce industry but also dig deeper – for example, by analyzing innovative business models.

Take-Aways

  • China boasts the world’s largest online market.
  • A few third-party platforms dominate the market, while most brands’ self-operated online stores are underdeveloped.
  • In the face of declining growth rates, e-commerce companies target new customer segments, expand into less saturated product categories and offer quality items at lower prices. 

About the Authors

Reporters He Xiaoqing and Ye Nan co-authored this article for Caijing, a leading business and economics magazine in China.

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