Tesco
A World Gone Social
Book

A World Gone Social

How Companies Must Adapt to Survive

Ted Coiné and Mark Babbitt
AMACOM, 2014

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Editorial Rating

7

Qualities

  • Well Structured
  • Overview

Recommendation

Companies and executives must adapt to social media to move ahead in today’s world. Internet entrepreneurs and social media experts Mark Babbitt and Ted Coiné provide both basic and sophisticated information about social media to meet the needs of traditional firms. The authors are refreshingly good-humored and passionate; they extol the people they like and castigate those they don’t. While they maintain that executives who fail to board the social media express are already playing catch-up, Babbitt and Coiné also help them level the field. getAbstract recommends their insights to executives, investors and entrepreneurs in every field.

Take-Aways

  • Social media platforms offer numerous benefits, including promotional and PR power.
  • For those who do or say bad or stupid things, social media exposure can be a curse.
  • Social media channels enable people all over the world to collaborate.

About the Authors

Mark Babbitt is CEO of YouTern, which helps those in career transition make employment connections. Ted Coiné is chairman and founder of SwitchandShift.com.

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    S. G. 9 years ago
    Social Selling is one of the most important aspect, not only candidates or speed fliritng heroes need social visibility, the sales process is virtual, so if the sales team doesn’t engage socially with target audience they will lose their visibilty and flirt options