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John A. Daly
Advocacy
Championing Ideas and Influencing Others
Yale UP, 2012
¿De qué se trata?
If you want others to buy your idea, you have to sell it.
Recommendation
You may not be a lawyer, politician or inventor, but, at some point in your career, you’ve probably had to advocate – that is, convince others to buy into an idea. Communications consultant John A. Daly teaches the strategies successful advocates employ: the basics of presenting an idea, the importance of cultivating a broad network and the empowerment that arises from conducting successful meetings. He provides charts and detailed lists to guide you through each step of the process. The book is lightly repetitious and refers often to common knowledge in the field, but it is smart and highly useful. getAbstract recommends it to anyone who needs to sell an idea – in whatever line of work – and become a successful closer.
Summary
About the Author
Communications consultant John A. Daly teaches at the University of Texas at Austin.
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