AI Is Changing Sales
Article

AI Is Changing Sales

5 Key Qualities You Need to Have to Keep Up, According to Coursedog's Director of Sales

Zach Drollinger
Hubspot, 2023
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Like it or not, emerging AI technologies are becoming a force to be reckoned with in business. Sales professionals aren’t immune from these changes. In this practical article, Coursedog’s Director of Sales Zach Drollinger outlines five traits sales professionals must have to navigate the evolving AI landscape successfully. As AI reshapes various dimensions of sales, he writes, being adaptable and striking a skillful balance between AI’s capabilities and human strengths are paramount. Understanding AI while maintaining your personal touch with clients will empower you as a sales professional in this new era.

Summary

Salespeople should adopt five AI strategies: First, learn to use AI tools effectively.

New AI tools are changing the sales landscape, and will continue to change it. Salespeople who wish to thrive in this evolving environment must keep abreast of emerging tools and be prepared to become familiar with them and put them to work.

AI is likely to make a number of routine sales processes easier, including basic administrative tasks, CRM data updates and automated replies to proposal requests. 

Maintain a human touch with your prospects and clients.

While salespeople need to get comfortable with AI, they must remain in the driver’s seat. AI tools can help you interact more efficiently with your prospects, but they can’t replicate your capacity for human empathy ...

About the Author

Zach Drollinger is Director of Sales at Coursedog, a leading academic operations software company.

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