Natalie Berg and Miya Knights
Amazon
How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce
Kogan Page, 2019
¿De qué se trata?
Amazon now dominates retail so comprehensively that its competitors will never catch up.
Recommendation
Digital leviathan Amazon racks up close to 50% of all online sales, providing millions of different products at low prices. Amazon’s value now equals the combined value of Walmart, Home Depot, Costco, CVS, Walgreens, Target, Kroger, Best Buy, Kohl’s, Macy’s, Nordstrom, JC Penney and Sears. Amazon founder, CEO and president Jeff Bezos is the world’s wealthiest person. Retail experts Natalie Berg and Miya Knights provide an in-depth examination of Amazon’s singular complexity and global reach.
Summary
About the Authors
Natalie Berg founded NBK Retail, a retail strategy consultancy specializing in retail strategy, changing shopping habits and future trends. She also co-authored Walmart. Miya Knights heads Eagle Eye Solutions, owns Retail Technology magazine and is one of Vend’s top 50 retail influencers.
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