The Auto Club Group
Army of Entrepreneurs
Book

Army of Entrepreneurs

Create an Engaged and Empowered Workforce for Exceptional Business Growth

Jennifer Prosek
AMACOM, 2011
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Editorial Rating

7

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  • Applicable
  • For Beginners

Recommendation

You must constantly think of ways to improve your business and maximize your employees’ resourcefulness. Public relations and communications consultant Jennifer Prosek explains that competition now is too intense and market changes too rapid for organizations to become complacent. Wise employers cultivate an entrepreneurial mentality within their workforce while empowering employees to be daring and creative. While Prosek’s notion of an “Army of Entrepreneurs” isn’t groundbreaking, her belief that many organizations’ leaders lack vision reads true. Your success in making the transition from old beliefs to an entrepreneurial mind-set depends on whether your company proves too conventional to change or is willing to embrace new, exciting methods. getAbstract recommends Prosek’s guide to those considering shaking up their business’s old belief system to ensure long-term growth.

Summary

Maintaining Momentum

When entrepreneurs launch a new business, they get motivated. CEOs are excited about the possibilities and anxious to prove their organizations can succeed. But even a profitable company that gains clients and expands its workforce will eventually lose momentum. The CEO – and perhaps a handful of high-ranking executives – will tire of being responsible for making the business grow. The resulting burnout can compromise individual performance and threaten the company’s future.

One solution to this dilemma is to create an entrepreneurial mind-set throughout your organization. With proper training and corresponding motivational tools, every employee is capable of thinking like a CEO. Your “Army of Entrepreneurs” will respond more favorably if you provide incentives, such as a “Commission for Life” structure that grants workers financial benefits for taking entrepreneurial initiatives. For example, an employee who arranges a meeting resulting in new business might receive 5% of the income from the account as long as the account and the employee remain with the company. All employees are eligible to set up an initial meeting, even if they are not involved...

About the Author

Jennifer Prosek is the founder and CEO of CJP Communications, an international PR and financial communications company with offices in New York, London and Connecticut.

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