B2B Marketing in a World Without Cookies
Boston Consulting Group,
2022
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The ever-present cookie is officially going the way of the pop-up ad, and many are saying good riddance – but how should marketers proceed in a world without cookies when cookies were the cornerstone of their targeted marketing campaigns? The Boston Consulting Group surveyed and interviewed IT and marketing experts to explore a future where the ever-present cookie is no longer available for consumption. This report outlines their blueprint for post-cookie success. Spoiler alert: It involves putting together the right technology stack and hiring people with the skills to run it.
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About the Authors
Peter Dewey, David Ratajczak, Alex Barocas, Katie Kilborn and Abhishek Shrivastava are professionals with the Boston Consulting Group.
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