Tesco
Behind Every Good Decision
Book

Behind Every Good Decision

How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

Piyanka Jain and Puneet Sharma
AMACOM, 2014

Read or listen offline

audio autogenerado
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×
audio autogenerado

Editorial Rating

8

Qualities

  • Applicable

Recommendation

Experienced data scientists Piyanka Jain and Puneet Sharma offer an exceptionally clear, illustrated guide to data analysis, including meaningful, real case studies and actionable best practices. Jain and Sharma argue that basic analytics – which you can do in Excel – address 80% of all business problems, if you ask the right questions. They say that non-analysts, like managers and marketers, can learn powerful analytical tools easily and conduct their own analyses without a professional analyst or data scientist. Unless you have a particular interest, you can skip chapter five on predictive analytics. Otherwise, getAbstract recommends this commonsense, practical approach to managers, executives, entrepreneurs and professionals who don’t analyze for a living.

Take-Aways

  • Data analytics isn’t rocket science. You can do it.
  • You can address 80% of your business issues using the basic analytics in Excel.
  • Prioritize projects that are likely to achieve strategic business outcomes and returns.

About the Authors

Experienced data scientists Piyanka Jain and Puneet Sharma consult with organizations worldwide on data analysis strategy and predictive analytics.

Comment on this summary or Comenzar discusión