Kevin H. Nalty
Beyond Viral
How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Wiley, 2010
¿De qué se trata?
The irreverent creator of some of YouTube’s most-viewed clips offers a crash course in Video Sharing 101.
Recommendation
Kevin Nalty, affectionately known as “Nalts” by YouTube fans, is one of the website’s most-viewed personalities. He’s also an experienced marketer who has worked with Coca-Cola, Microsoft, Starbucks and Fox Broadcasting. Here he helps fellow marketers use the evolving world of online video sharing to promote their brands. Not surprisingly, a dominant underlying theme is the wisdom of collaborating with established “weblebrities” who already have a large, loyal audience – such as Nalts himself. The book offers gems of knowledge, but it’s quite disorganized, so they’re tricky to find. getAbstract suggests that the book may be more helpful to webstar wannabes who are already familiar with the subject.
Summary
About the Author
Frequent public speaker Kevin Nalty, known as “Nalts” on YouTube, founded Nalts Consulting. He was marketing director at Merck and Johnson & Johnson.
Comment on this summary