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A review of
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
The review below was first published in the getAbstract Journal on 7 jun. 2005.
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Sail Into Wide Open Waters
by David Meyer
W. Chan Kim and Renée Mauborgne’s updated, bestselling business classic guides you from stormy seas of constant competition to the calm waters of market dominance.
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