![Boosting Business Value by Reducing COVID-19 Transmission Risk](/summary-img/40571-KEWG0EKO.jpg?h=M&b=0)
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Boosting Business Value by Reducing COVID-19 Transmission Risk
New research measuring the value-risk proposition of different business openings offers insights and strategies for how to minimize pandemic transmission risk.
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COVID-19-induced lockdowns had a negative impact on brick-and-mortar businesses across the United States. As the US economy is starting to open up again, businesses must find ways to reopen without putting the health of their employees and customers at unnecessary risk. How can you avoid people clusters inside and in front of your location? Can you offer incentives so that people don’t show up at the same time? A group of MIT researchers offers a series of best practices.
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About the Authors
Seth G. Benzell, Avinash Collis and Christos Nicolaides are Digital Fellows of the MIT Initiative on the Digital Economy.
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