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Boosting Business Value by Reducing COVID-19 Transmission Risk
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Boosting Business Value by Reducing COVID-19 Transmission Risk

New research measuring the value-risk proposition of different business openings offers insights and strategies for how to minimize pandemic transmission risk.

Seth G. Benzell, Avinash Collis and Christos Nicolaides
MIT Sloan Management Review, 2020
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Recommendation

COVID-19-induced lockdowns had a negative impact on brick-and-mortar businesses across the United States. As the US economy is starting to open up again, businesses must find ways to reopen without putting the health of their employees and customers at unnecessary risk. How can you avoid people clusters inside and in front of your location? Can you offer incentives so that people don’t show up at the same time? A group of MIT researchers offers a series of best practices.

Take-Aways

  • Measuring the value-risk proposition of different types of brick-and-mortar business offers important insights to both customers and companies during the pandemic.
  • Businesses can take several measures to boost their risk-to-value proposition.
  • Some restaurants will find it easier to stagger scheduling than others.

About the Authors

Seth G. Benzell, Avinash Collis and Christos Nicolaides are Digital Fellows of the MIT Initiative on the Digital Economy. 

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