University of Minnesota - UMN Executive Leadership Insights
Build It Big
Book

Build It Big

101 Insider Secrets from Top Direct Selling Experts

Direct Selling Womens Alliance
Kaplan Publishing, 2005
Buy book or audiobook

Read or listen offline

Amazon Kindle
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

7

Qualities

  • Applicable

Recommendation

Those starting in direct sales do not need to stumble in the dark, because so many others have lit the way: This book of tips and techniques from the Direct Selling Women’s Alliance (DSWA) offers lessons from dozens of experts in the field to guide you through every aspect of the direct-selling business, from getting started and attracting clients to building your team and expanding your network. Even if you are a direct-sales veteran, you may find new approaches and insights to help you keep your momentum going or to bring your business to the next level. Because so many professionals contributed its pithy, easy-to-read essays, the book unavoidably carries some repetition along with its practical guidance. Still, getAbstract recommends it as useful, even necessary, reading for salespeople in any field.

Summary

Direct Selling

If you are one of the more than 44 million people who work as direct-selling professionals, you have chosen to become a commission-based, independent marketing representative for one of the hundreds of thousands of companies that sell their products or services through this process. You work part time or full time selling goods and building teams, boosted by the support, training and incentives of the company you represent.

“Connect with Your ‘Why’”

You embarked on your direct-selling journey filled with excitement and enthusiasm. However, to keep the positive energy flowing, you must get in touch with your purpose. Your “why” is the reason you’re spending your talent, time and dedication on your business. Define it in specific terms; for example, you want to earn the money to send your children to private school. Write these ideas down. Next, picture the ways your life will improve as your business grows. This “compelling vision” will inspire you through tough times when your zeal starts to fade.

“Start Your Business Off Right”

When you start in direct sales, don’t set up an office; all you really need is a phone and a calendar...

About the Author

The Direct Selling Women’s Alliance (DSWA) is a trade association devoted to promoting direct sales, and to providing training and support to thousands of independent distributors.

Comment on this summary