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Consumer Confidence

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Consumer Confidence

Concerns and Spending Intentions Around the World: Quarter 1, 2014

Nielsen,

5 mins. de lectura
5 ideas fundamentales
Audio y Texto

¿De qué se trata?

Take a look into the mind of the global consumer.

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audio autogenerado

Editorial Rating

7

Qualities

  • Innovative

Recommendation

Nielsen, a global information and measurement firm, conducts a quarterly online survey of consumers worldwide to assess their optimism, perceptions of job prospects, personal finances and spending plans. This latest edition shows global consumer confidence is back at prerecession levels. Readers should note, however, that in a web-based poll, results may represent the sentiments of a younger, wealthier cohort than those of a general population; in addition, participants report only “claimed behavior.” Nonetheless, getAbstract feels this succinct text and its useful graphics are valuable for businesses, marketers and retailers looking to keep their fingers on the pulse of the customer.

Summary

A worldwide survey of 30,000 individuals across 60 countries reveals that global consumer confidence has recovered to a point last seen in early 2007. Based on scores of above or below 100, which correspond to relative levels of optimism and pessimism, respectively, the Asia-Pacific region registers as the most positive consumer area, with a score of 106. North American sentiment has risen the most since 2013, to 100, its highest indicator since before the recession. European consumers are somewhat more hopeful in 2014 than they were in 2013, reaching a score of 75...

About the Author

Nielsen is a global information and measurement firm that advises businesses on consumer behavior.


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