Saltar la navegación
Content Inc.
Book

Content Inc.

Start a Content-First Business, Build a Massive Audience, and Become Radically Successful (With Little to No Money)

McGraw-Hill, 2021 más...


Editorial Rating

8

Qualities

  • Applicable
  • Overview
  • Concrete Examples

Recommendation

In 2007, Joe Pulizzi quit his six-figure executive job to start his own company. In 2011, he made his first million. In 2016, he sold his company for just under $30 million. His secret? Putting content first. Pulizzi’s business model, Content Inc., defies traditional entrepreneurial rules, which insist new companies should start with a great product. Pulizzi argues that prioritizing content will inspire product ideas and opportunities, and fuel a successful, sustainable business.

Take-Aways

  • Setting and sharing goals will make you 30% more likely to succeed.
  • Your niche exists where your expertise meets people’s needs, and gives them something unique.
  • How and where you want to tell stories determines your best platform.

About the Author

Joe Pulizzi is a best-selling author, podcaster, international speaker and successful founder of four companies.


Comment on this summary or Comenzar discusión

More on this topic

By the same author

Learners who read this summary also read

Related Channels