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Convinced!
Book

Convinced!

How to Prove Your Competence & Win People Over

Jack Nasher
Berrett-Koehler, 2018

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Editorial Rating

9

Qualities

  • Analytical
  • Eye Opening
  • Engaging

Recommendation

Mentalist Jack Nasher offers tips to help you appear more competent, attractive, intelligent and important. He argues that your actual competence matters little compared with your perceived competence. He revels in people’s judgmental reflexes. Gaming them is the point of his book. But without judgment, how do you know whom to trust with personal and professional assignments? He accepts that accurately judging someone else’s competence can be extremely difficult. To overcome the challenge, Nasher presents his “eight pillars of competence” – proven techniques, tools and tactics derived from decades of psychological research.

Take-Aways

  • To convince people of your competence, use the “impression management” tools of the “eight pillars of competence.”
  • Competence and brilliance aren’t necessarily self-evident; you must showcase your qualities.
  • Manage people’s anticipation, so they will expect you to be competent.

About the Author

NASHER Negotiation Institute founder Jack Nasher is an internationally best-selling author, an authority on reading and influencing people, and a visiting professor at Stanford University. As a mentalist, he demonstrates mind mysteries at the Magic Castle in Hollywood, California.

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    V. B. 2 years ago
    Many concepts of this book are not known to people and may be difficult to impliment. Honesty, truthfulness, selfless service, humbleness, hard work , determination to succeed, assertiveness etc , are the qualities which definitely impress others.
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    I. R. 4 years ago
    To be perfectly honest I struggled to read even the summary of this book. Does not aligned to my belief, however could certainly work for others.