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Digilogue
Book

Digilogue

How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

Wiley, 2013 más...


Editorial Rating

7

Qualities

  • Innovative

Recommendation

Digitization and the Internet radically transformed businesses of every size and type. Google and Apple, for instance, leveraged digitization to become commercial powerhouses. Other firms, dinosaurs unable or unwilling to adapt to the digital dynamic, disappeared. More will surely fade if they can’t figure out how to stay relevant. Futurist Anders Sörman-Nilsson explains why the companies that succeed are the ones that can combine old-school analog qualities that appeal to the heart with current digital qualities that appeal to the mind. Sörman-Nilsson is an excellent guide to the digital world for analog traditionalists. getAbstract recommends his reasoned, compelling guidebook to students, historians, investors, futurists, entrepreneurs and start-ups.

Take-Aways

  • Digital disrupts. Companies unable or unwilling to adapt to it face extinction.
  • Companies must undergo total “rejuvenation, reinvention and rebirth.”
  • Success depends on appealing to “digital minds” and “analog hearts.” People buy with their hearts and justify purchases with their minds.

About the Author

Anders Sörman-Nilsson, an Australian-Swedish futurist, founded Thinque, a strategy think tank. He is a TEDGlobal member and a TEDx keynote speaker.


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