Don’t Cut Your Brand-Marketing Budget. Rethink It.
Boston Consulting Group,
2023
Recommendation
The world has turned strange, the future is uncertain, the way is unclear. The C-suite is rumbling with threats of budget cuts, and no department is safe. But will cutting the marketing budget do more long-term harm than good? That was the subject of research from the Boston Consulting Group. Spoiler alert: The data suggests that marketing shouldn’t take a hit, especially in uncertain times.
Summary
About the Authors
David Ratajczak, Mario Simon, Leonardo Fascione, Emily Kruger, Chris Murphy and Alex Almeida are professionals with the Boston Consulting Group.
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