Marc J. Rosenberg
e-Learning
Strategies for Delivering Knowledge in the Digital Age
McGraw-Hill, 2001
¿De qué se trata?
You’ve got the technology, now what do you do?
Recommendation
Author Marc Rosenberg provides one of the first books devoted to strategies for developing organization-wide online learning. He goes beyond the obvious technological challenges of Web-based training to explain that technology and content are meaningless without a culture of learning. But creating this culture means confronting dramatic strategic, organizational and political issues. In this roadmap for building and sustaining a learning culture, Rosenberg offers an essential balance between the structure of e-learning (design and technology issues) and its implementation (acceptance and support issues). His book is an impassioned wake-up call to all executives who are concerned about the future of their organizations. To begin building your company’s culture of learning, getAbstract urges you to arm yourself with this practical, yet philosophical, manual — a weapon for professionals on the front lines of the revolution in workspace learning.
Summary
About the Author
Marc J. Rosenberg. Ph.D., is a principal with DiamondCluster International, a business strategy and technology solutions firm, where he specializes in knowledge management and e-learning strategy. A highly regarded presenter, he has spoken at the White House and at more than 200 professional and business conferences. In addition to his Ph.D. in Instructional Design, Rosenberg holds degrees in communications and marketing. The author of more than 30 articles in this field, he lives in Hillsborough, New Jersey.
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