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Bernie Smith
Gamed
Why targets and incentives fail and how to fix them
Bernie Smith, 2021
¿De qué se trata?
A solid, practical method for goal-setting and incentive/reward design.
Recommendation
Bernie Smith shares a goal and incentive design system he calls ROKET-DS. He offers at least a dozen examples of targets and incentives gone horribly wrong to make his point that proper goal-setting and incentive/reward design demand careful thought, process and discipline. Smith explains SMART goals, KPIs, OKRs, and various financial and non-financial rewards. For the beginner, Smith’s process – while exacting – makes great sense. Smith also offers resources to guide you in using his system as you work your way through his steps and strategies.
Summary
About the Author
Bernie Smith runs Made to Measure KPIs in the UK, where he authors KPIs, consults and trains.
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