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How to Create Standout Virtual Events
Podcast

How to Create Standout Virtual Events

Meetings Today Podcast



Editorial Rating

8

Qualities

  • Well Structured
  • Concrete Examples
  • Engaging

Recommendation

Even if you have a track record of holding multi-day events in person, now you may need to move them online, and rethink each event. A two-day event in a large ballroom may become a two-hour session online. Tyler Davidson, VP of Meetings Today, hosts co-authors Michelle Manafy and David Meerman Scott whose book, Standout Virtual Events, centers on how to conduct lively online events. Their biggest lessons are to make everything short, keep it moving and think of your meeting or event as a broadcast production, with or without a large budget.

Take-Aways

  • Rethink how you can conduct your events online; don’t just replicate in-person meetings.
  • If you use traditional speakers at your event, help them make the transition to the virtual environment.
  • The simplest way to convert events to an online format is to shorten them.

About the Podcast

Tyler Davidson is the Chief Content Director for Meetings Today. Frequent public speaker David Meerman Scott and Michelle Manafy co-authored Standout Virtual Events. Manafy is the editorial director of the Digital Content Next media trade association.


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