Atruvia AG
How to F*ck Up Your Startup
Book

How to F*ck Up Your Startup

The Science Behind Why 90% of Companies Fail – and How You Can Avoid It

Kim Hvidkjaer
Matt Holt Books, 2022
Buy book or audiobook

Read or listen offline

Amazon Kindle
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Engaging

Recommendation

Kim Hvidkjaer knows what it’s like to fail – as a 29-year-old millionaire, he lost all his money. But he also knows what it’s like to overcome failure – two years later, he regained it all, and then some. A passionate student of failure and success, Hvidkjaer distills the lessons he’s learned via his personal experience with start-ups and provides takeaways from his analysis of some 160,000 failed companies. He identifies eight main categories of “f*ckups” and how to avoid them, increasing the chances of your start-up’s success. 

Summary

The vast majority of start-ups fail – for a wide variety of reasons.

If you’re considering starting a business – or already have – you’re not alone. Nearly two-thirds of 20-somethings want to own their own business or already do. Entrepreneurs start nearly 4.5 million businesses every year in the United States. But most fail: Nine out of ten start-ups collapse, and the number climbs to 97% for hardware start-ups.

Starting a business is hard work and emotionally challenging – like running a marathon across a minefield. New businesses die for a long list of reasons, but you can learn the preventable reasons why start-ups fail – the f*ckups that can destroy a business but aren’t inevitable. Most fall into one of eight categories: problems stemming from the founder’s mindset; an underbaked business model; insufficient market research; funding issues; problems with product development; poorly chosen team members; sales-related mistakes; and growth strategy missteps. Knowing the primary f*ckups that plague entrepreneurs can help you avoid stepping on landmines and increase the chances of your start-up succeeding.

Monitor your attitude toward your...

About the Author

Kim Hvidkjaer is an entrepreneur, investor and adviser with 25 years of experience in a broad range of industries. 

Comment on this summary