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MIT Sloan Management Review
How to Go Digital
Practical Wisdom to Help Drive Your Organization's Digital Transformation
MIT Press, 2018
¿De qué se trata?
These digital transformation strategies will help you get started and avoid common pitfalls.
Recommendation
MIT Sloan Management Review offers a handy guidebook to digital transformation. Each of its 17 articles focuses on a different aspect of going digital. Surprisingly, given the many contributors involved, the text hangs together nicely: Chapters and sections complement one another and repetition is minimal. While you can’t expect one book alone to guide your business through a digital transformation, this hype-free, layman’s guide to digital transformation contains enough useful strategies and tactics to get you started, and to help you avoid common and costly errors.
Summary
About the Author
MIT Sloan Management Review is a print magazine and online platform run by the Massachusetts Institute of Technology. The publication focuses on research-based business articles.
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