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Tom Hopkins
How to Master the Art of Selling
Warner Books, 1994
¿De qué se trata?
Everything matters when you sell: your appearance, your presentation, your strategy, and even your vocabulary. So pay attention and learn how to become a champion closer.
Recommendation
Copious strategies for becoming a salesmanship champion fill the pages of Tom Hopkins’ book. This is a handbook for those who are eager to become sales masters, but are asking themselves, "What do I do next?" "How do I deal with a procrastinating client?" or "How can I effectively present my product?" Hopkins conveys instructions and suggestions through a variety of sales conversations. The author, a master salesman, is obviously enthusiastic about helping others succeed in sales. His strategies, which are based on seminars he teaches, include steps for organizing and writing a successful sales presentation. He also provides strategies for closing sales. The information could be more compact and less repetitive, but it is logical and sometimes even funny. getAbstract recommends this book to people involved in all levels and aspects of sales.
Summary
About the Author
Tom Hopkins , founder of Tom Hopkins International in Scottsdale, Arizona, is an international motivational speaker and sales trainer who markets audio and video sales training programs in motivation, real-estate training, computer sales, and women’s self-development.
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