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How You Make the Sale
Book

How You Make the Sale

What Every New Salesperson Needs to Know

Sourcebooks, 2005 más...

audio autogenerado
audio autogenerado

Editorial Rating

7

Qualities

  • Applicable

Recommendation

In clear, succinct, readable fashion, author Frank McNair summarizes time-honored sales counsel. His book is well-organized and straightforward. After each chapter, he provides a brief self-test that will help you remember his most important points. This book does not waste your time with hokey yarns; instead, it is refreshingly businesslike and easily portable. getAbstract recommends this handbook to neophytes who are starting their sales-advice libraries and to experienced salespeople who want a refresher course.

Take-Aways

  • Selling to someone is not an imposition but a service.
  • Customers don’t buy products; they buy solutions to their problems.
  • Sales is a disciplined, step-by-step process.

About the Author

Frank McNair has extensive experience with national corporations in sales training, sales, promotion, communication, branding and management. He is a partner in a sales training company.


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