Atruvia AG
How Your Insecurity Is Bought and Sold
Article

How Your Insecurity Is Bought and Sold

Mark Manson
Mark Manson, 2016
Read the article

Read or listen offline

Amazon Kindle
audio autogenerado
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×
audio autogenerado

Editorial Rating

8

Qualities

  • Bold
  • Overview

Recommendation

Beyond the basic necessities required for survival – food, water, shelter and basic clothing – why do human beings always want more? The answer is that modern marketing does its best to make people feel terrible and then offers them products as a “solution.” Author, blogger and entrepreneur Mark Manson explores the history of marketing tactics, analyzes the intrinsic link between marketing and capitalism, and argues that effective regulation of marketing’s messages lies not in government action, but with that of individuals. getAbstract recommends this compelling article to everyone interested in modern marketing’s history and tactics, as well as those concerned with their influence on society.

Summary

Every day, in nearly every aspect of life, the media bombard you with marketing messages. Businesses encourage you to buy products to solve your problems, real or invented. How exactly did marketing achieve its current prevalence in society? The answer begins nearly a century ago, with a man named Edward Bernays and a company called American Tobacco. In 1928, the tobacco industry had successfully integrated itself into the lives of American men, but women remained an untapped market – that is, until Bernays devised a way to counteract widespread...

About the Author

Mark Manson is an author, blogger, entrepreneur and personal development consultant who offers “self-help for people who hate self-help.”

Comment on this summary