Investing in the Podcast Ecosystem in 2019
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Investing in the Podcast Ecosystem in 2019

Li Jin, Avery Segal and Bennett Carroccio
A16Z, 2019
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Editorial Rating

8

Qualities

  • Analytical
  • Overview

Recommendation

More and more people are listening to podcasts, but the industry is still young. Venture capital firm Andreesen Horowitz’s Li Jin, Avery Segal and Bennett Carroccio have compiled insightful data about podcasting. The format, they say, is still evolving, and they foresee many possible developments. Their report will intrigue even those who think they know a lot about podcasts.

Summary

In the late 2000s, podcasts were a niche product. Since then, interest has grown rapidly. By early 2019, one-quarter of Americans tuned in weekly, and one-third listened at least monthly. Those who listen to podcasts spend more time listening each year, with weekly listeners now consuming around an hour of podcast content each day. The average listener is well-educated, about half earn more than $75,000 a year and about 44% are millennials. Investors deem the market ripe for investment, although observers warn that the industry may be overheating.

But podcasting still has potential for further development. Sean Rameswaram, host of the podcast 

About the Authors

Li Jin and Bennett Carroccio are partners at venture capital firm Andreesen Horowitz, where Avery Segal works as a researcher.

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