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It’s Not the Size of the Data – It’s How You Use It
Book

It’s Not the Size of the Data – It’s How You Use It

Smarter Marketing with Analytics and Dashboards

AMACOM, 2014 más...


Editorial Rating

8

Qualities

  • Applicable

Recommendation

Koen Pauwels, winner of the 2010 Google/WPP Research Award, explains why you should create and use a marketing analytics dashboard. His basic chapters will help anyone who is exploring these easy-to-read graphic presentations of metrics. If you already use a marketing analytics dashboard, Pauwels will sharpen your focus and help you use it more effectively. This worthy data management handbook also provides tools for information-based decision making. Pauwels’s advice and tactics will help anyone who is ready to adopt a more analytical approach to marketing, as well as those interested in planning and decision making.

Take-Aways

  • The most effective presentation of data is through a marketing analytics dashboard.
  • People from all aspects of your business should be involved in creating its dashboard.
  • Business and IT must collaborate to design a dashboard that provides uniform, functional data.

About the Author

Koen Pauwels won the 2010 Google/WPP Research Award and teaches at Turkey’s Ozegin University.


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