University of Minnesota - UMN Executive Leadership Insights
Jeffrey Gitomer's Little Gold Book of YES! Attitude
Book

Jeffrey Gitomer's Little Gold Book of YES! Attitude

How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS

Jeffrey Gitomer
FT Prentice Hall, 2006
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Editorial Rating

6

Qualities

  • Applicable
  • For Beginners
  • Inspiring

Recommendation

Jeffrey Gitomer has put together a slick, well-packaged piece, complete with a colorful layout, bullet points, catch phrases and a carefully designed Yes! logo prominently displayed at the top of each page. To his credit, he tells you up front that he has trademarked the phrase "Yes! Attitude," and plans to market more books, courses and products in the future. So, you shouldn’t be surprised that his Little Gold Book reads somewhat like a PowerPoint presentation. However, his basic premise is solid. Achieving and keeping a positive attitude can improve your life at home and at work. Gitomer’s snippets of advice suggest, for example, beginning each day with a positive thought, avoiding negative people and situations, and spending time with upbeat, successful people. Stretching these simple principles and others into a book took ingenuity, repetition and lots of large type. On the flip side, this showy presentation makes it an easy read for someone looking for a quick fix of inspiration. getAbstract suggests keeping it on your bedside table as a resource for starting every day with a positive thought.

Summary

Positive versus Yes!

What is the difference between a positive attitude and a "Yes! Attitude"? The Yes! Attitude program helps you obtain and maintain a positive attitude in every aspect of your life. Taking this a step further, a Yes! Attitude helps you respond to people in an affirmative manner, even when your answer is "no." It also helps you show others that you will do everything possible to meet their expectations. In the process, you will attain an optimistic mindset and meet your own expectations. Close your eyes for a moment and imagine that you are crossing the finish line at a big race. That feeling of exuberance is the emotional equivalent of a Yes! Attitude.

The Yes! Attitude formula is made up of "5½ elements":

  1. "Insight to Your Inside Attitude" – A positive attitude is all-important.
  2. "Attitude Self-Awareness" – Know how your attitude affects your life and your relationships at home and at work.
  3. "Attitude Actions" – Take positive actions to frame positive responses.
  4. "Attitude Attributes" – Identify your strengths and weaknesses, and work to improve your shortcomings.

About the Author

Jeffrey Gitomer wrote the New York Times bestsellers The Sales Bible and The Little Red Book of Selling. He makes more than 100 presentations a year, and leads seminars and sales meetings for major corporations. He also writes Sales Caffeine, a weekly e-zine.

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