Leading the Starbucks Way
5 Principles for Connecting with Your Customers, Your Products, and Your People
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Recommendation
Management consultant, author and podcast host Joseph A. Michelli offers a fascinating analysis of the strategies Starbucks deployed to become one of the world’s most popular brands. With seemingly unrestricted access to everyone from baristas to CEO Howard Schultz, Michelli illuminates the big picture and the nitty-gritty – a discussion of the company’s expansion into India is only slightly longer than a lesson in mixing tea and lemonade. Michelli details the methods that Starbucks uses to energize its employees, its innovations in digital commerce and online marketing, its road map for global expansion, and its efforts to give back to communities. Michelli’s prose can be flat and sometimes jargonistic – and some of the techniques Starbucks uses are par for the course for “best companies” – but the stories and personalities remain compelling. getAbstract recommends Michelli’s portrait of thoughtful success to corporate managers stewarding their companies’ visions and to small-business owners aiming to build the next retail behemoth.
Take-Aways
About the Author
Author and business consultant Joseph A. Michelli is the “chief experience officer” of the Michelli Experience consultancy and hosts the Michelli Experience podcast.
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