Lessons from the Road
Musicians as Business Leaders
Read or listen offline
Haga clic con el botón derecho del ratón para copiar la imagen.
Nota: En un portal ASP, ¡el enlace del código es específico del portal!
Recommendation
Todd Pasternack spent 10 years as a full-time touring musician. He spent endless days riding in vans, playing one-night stands, and dealing with many creative and logistical problems that he had to handle on the spot. From these experiences, he learned to trust his judgment, to recognize and go with the flow, and, quite usefully, to code. He has since built a thriving business in digital marketing and advertising. In folksy, conversational prose, Pasternack shares how bands and businesses – especially start-ups – face parallel or comparable circumstances. He offers lessons he learned in the world of music to help business leaders become more flexible, cooperative and creative. Pasternack interviews 10 former professional musicians who have all become successful businesspeople – most famous among them, Jimmy Chamberlain of the multiplatinum group Smashing Pumpkins – and adds their hard-earned wisdom and helpful tips to his own. Though you might find too many tidbits of Pasternack’s advice in other business books, his musician’s perspective is fresh and illuminating. getAbstract recommends his guidance to entrepreneurs, managers and anyone looking for a fresh take on day-to-day solutions.
Take-Aways
About the Author
Former touring musician Todd Pasternack is a digital marketing designer who works in strategy and product development as a consultant for major international corporations.
Comment on this summary or Comenzar discusión