Cambridge Business Association
Likeable Social Media
Book

Likeable Social Media

How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

Dave Kerpen
McGraw-Hill, 2011
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Editorial Rating

7

Qualities

  • Applicable
  • For Beginners

Recommendation

An average of 130 friends plug into every Facebook member’s data stream. Each time a member hits the “Like” button on your page to endorse your online content, all of his or her friends potentially can see your material and recognize this valuable endorsement. The more likes you secure, the more your number of online viewers can grow. In this hands-on guide, Internet whiz Dave Kerpen, CEO of Likeable Media, offers practical tips – though they may be familiar to experienced users – and teaches you how to secure the maximum number of likes for your Internet content. Kerpen explains what to do, how to do it and why. getAbstract recommends his knowledgeable take on social networks to marketing professionals who want to enhance their company’s brands and increase sales.

Summary

A Graceful, Savvy Tweet

In 2010, author Dave Kerpen, tired and frustrated after a six-hour flight, faced a long wait in the registration line at the Aria, a trendy Las Vegas hotel. He tweeted on his BlackBerry: “No Vegas hotel could be worth this long wait. Over an hour to check in at the Aria.” He ended with an unhappy emoticon. The Aria did not respond. But within minutes, Las Vegas’s Rio Hotel did. Instead of telling Kerpen to leave the Aria and check in at the Rio, someone there wrote, “Sorry about that bad experience, Dave. Hope the rest of your stay in Vegas goes well.”

When Kerpen returned to Las Vegas he stayed at the Rio, and he used Facebook’s Like button to tell his 3,500 Facebook friends that he approved of the hotel. Later, a friend asked Kerpen for a Las Vegas hotel recommendation, and Kerpen suggested the Rio. Thus, one 16-word tweet resulted in thousands of dollars in new business for the hotel. Kerpen’s Facebook likes also have influenced other friends to think positively about the Rio, a beneficiary of the amazing communication ability and connectivity of online social networks. They enable people to share their likes and dislikes instantly with hundreds...

About the Author

Dave Kerpen is the CEO of Likeable Media and one of only 48 Facebook Preferred Developer Consultants.

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    K. E. 9 years ago
    This abstract confirms what many of us already understand: effective management of social media can make or break an experience, or even a brand. It does highlight some tips to do that, as well as showcases real life examples of what good and bad looks like. A great overview and intro to social media marketing for anyone interested.