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Me, Inc.
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Me, Inc.

How to Master the Business of Being You

Scott Ventrella
Wiley, 2007
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Editorial Rating

6

Recommendation

This book presents a focused, action-based, 16-week course on using sound business principles to clarify, enrich, expand and revitalize your personal life. The step-by-step approach will help you understand what really matters to you and how to organize your life to be satisfying and meaningful. Scott W. Ventrella helps you identify your core principles and tells you how to make them a living part of your life. He is not a guru who will tell you the secrets of life but rather a coach pushing you to make your own discoveries. His occasional use of composite (or perhaps fictional) characters as examples can undermine his credibility, but getAbstract recommends his practical program to people at the beginning of their careers, or those who’ve reached a dead end, and are willing to put in the time and work it takes to get moving.

Summary

Get into the Purpose Zone

Some say that a CEO’s most important job is to provide a vision for his or her company. Management then implements the vision by setting goals and taking action. So if you are the CEO and executive team of your own life, you must create a vision, set goals and take action to succeed – in other words, to achieve your vision. Transform your life by undertaking a kind of corporate reorganization. Go for it by being as bold and courageous as you dare.

Three “zones” characterize most people’s lives:

  1. “Complacency zone” – People who long for greater happiness and control over their lives are usually stuck. Although they feel safe, they are dissatisfied. Complacency leaves them feeling enervated.
  2. “Crisis zone” – These people react to one thing after another, and the constant crises make them anxious.
  3. “Purpose zone” – These people know what they are aiming for each day. They’re in charge of their lives. They can see their accomplishments and take pleasure in reaching their goals. They view setbacks as temporary diversions to overcome rather than as permanent failures.

About the Author

Scott W. Ventrella is vice president of a global company, an adjunct professor at the Fordham University Graduate School of Business Administration, and a speaker and consultant.

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