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Measurement Demystified
Book

Measurement Demystified

Creating Your L&D Measurement, Analytics, and Reporting Strategy

Peggy Parskey and Dave Vance
ATD, 2020

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Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Insider's Take

Recommendation

This richly detailed manual on learning measurement promotes not only evidence- and data-based learning and development (L&D), but emphasizes the need to manage learning like a business. The relatively new Talent Development Reporting Principles (TDRp) by organizational development experts Peggy Parskey and Dave Vance incorporate measurement models that Kirkpatrick and Phillips crafted a half-century ago. Importantly, however, the TDRp extends measurement and reporting beyond learner satisfaction, application, business impact and return on investment (ROI). TDRp includes using metrics to manage learning performance by regularly monitoring and adjusting training programs.

Take-Aways

  • Most firms measure learning only to gauge efficiency – quantity and learner satisfaction versus costs.
  • Useful models for evaluating learning effectiveness have existed for decades.
  • Organizations tend to mature in their use of measures, analytics and reporting with time and practice. Learning proves no different.

About the Authors

David Vance and Peggy Parskey run the Center for Talent Reporting and were instrumental in developing the TDRp. Vance was named chief learning officer of the year in 2006. Both consult and speak widely on the topic of learning measurement.

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