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Navigating the Metaverse
Book

Navigating the Metaverse

A Guide to Limitless Possibilities in a Web 3.0 World

Cathy Hackl, Yat Siu, Dirk Lueth, John Arkontaky and Tommaso Di Bartolo
Wiley, 2022

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Editorial Rating

8

Qualities

  • Comprehensive
  • Hot Topic
  • Engaging

Recommendation

Brands that thrive in the future will embrace the metaverse, keeping pace with users’ shifting preferences and expectations by creating innovative experiences. Cathy Hackl, Yat Siu, Dirk Lueth, John Arkontaky and Tommaso Di Bartolo guide readers through the rapid evolution triggered by new technologies, the metaverse and decentralization. An abundance of opportunities and revenue streams are emerging, they say, and leveraging them requires a powerful mind-set shift. Put people first, overcome dated views of users as “consumers,” and embrace them as partners and powerful co-creators.

Take-Aways

  • The metaverse is an emergent technological ecosystem supporting a decentralized economy.
  • Exploit metaverse opportunities to connect with consumers and capitalize on new revenue streams.
  • Early metaverse adopters will gain a competitive edge as they re-imagine consumer journeys.

About the Authors

Cathy Hackl is the chief metaverse officer and CEO of the metaverse consultancy, The Futures Intelligence Group and also wrote The Augmented Workforce. Co-founder and co-CEO of Uplandme, Inc. Dirk Lueth also wrote Video Profits. Tommaso Di Bartolo also wrote How to Growth Hack Your Startup. John Arkontaky is a writer, journalist, content marketer and editor.

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