The Auto Club Group
On Brand
A review of

On Brand

Shape Your Narrative. Share Your Vision. Shift Their Perception.

Aliza Licht • Union Square • 2023

Shape Your Brand

by David Meyer

Branding coach Aliza Licht – who also wrote Leave Your Mark – offers detailed guidance – for beginners – for building and maintaining your personal and professional brand.

Personal branding coach Aliza Licht – who also wrote Leave Your Mark – details how strategically and proactively shaping your personal brand brings professional success.

Your Brand

Developing a personal brand helps you understand – and sell – yourself in terms of your skills rather than the position you hold right now, Licht writes. She suggests starting by assessing your current brand: How do others describe you, and how do you think of yourself? 

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