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Open Strategy
Book

Open Strategy

Mastering Disruption from Outside the C-Suite

Christian Stadler, Kurt Matzler, Stephan Friedrich von den Eichen, Gary Hamel and Julia Hautz
MIT Press, 2021

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable
  • Concrete Examples

Recommendation

Professors Christian Stadler, Julia Hautz, Kurt Matzler and Stephan Friedrich von den Eichen describe the proven, centuries-old practice of open idea sourcing, involving diverse groups of insiders and outsiders. They fortify their fascinating examples and evidence with step-by-step frameworks and tools for crowdsourcing, strategy jams, contests and competitions – all designed to garner wide perspectives and diverse thought in service of innovation.

Take-Aways

  • “The wisdom of the crowds” matches or exceeds that of experts.
  • Disruption, unprecedented competition and complexity render traditional strategic planning obsolete.
  • Strategy involves asking, and answering, some key questions: “Where are you now? Where are you going? How will you get there?”

About the Authors

Professor Christian Stadler teaches strategic management at the University of Warwick Business School. Professors Julia Hautz and Kurt Matzler teach at Innsbruck University. Professor Stephan Friedrich von den Eichen teaches business model innovation at the University of Bremen and runs IMP Consulting in Europe.

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