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Persuasive Business Proposals
Book

Persuasive Business Proposals

Writing to Win More Customers, Clients, and Contracts

AMACOM, 2003
First Edition: 1992 más...


Editorial Rating

7

Qualities

  • Applicable
  • Concrete Examples

Recommendation

The managers of most corporations and nonprofits do not understand or appreciate the process of writing proposals and grants, yet developing this skill can be the gateway to winning large contracts and substantial funding. In his practical handbook, author Tom Sant demystifies this important task, providing details about almost every aspect of the process, both pre- and post-award. He elaborates upon the materials you should include and lists mistakes to avoid. This book seems to have a good handle on increasing your success rate if you bid on contracts or apply for philanthropic funding. Therefore, getAbstract recommends it to public- or private-sector managers who respond to Requests for Proposals (RFPs), write bids for contracts or prepare grant proposals.

Take-Aways

  • Hardly anyone likes writing proposals, but they are a necessary part of getting business in a competitive market.
  • Write your proposal from the client’s perspective.
  • Stress your strengths and your competitors’ weaknesses.

About the Author

Tom Sant is a proposal consultant whose clients range from small entrepreneurial operations to global corporations. He also has developed two widely used proposal automation systems.


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