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Re-Engage
Book

Re-Engage

How America's Best Places to Work Inspire Extra Effort in Extraordinary Times

Leigh Branham and Mark Hirschfeld
McGraw-Hill, 2010

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

“Best places to work” lists might seem like vestiges of another, more prosperous age. Do employers still have to worry about employee satisfaction in hard economic times? Yes, they do, say human resources experts Leigh Branham and Mark Hirschfeld. They argue that, since the economic meltdown of 2008, keeping your employees engaged is more important than ever. Using vivid real-world examples, employees’ comments and compelling data, Branham and Hirschfeld demonstrate how your company can join the list of elite employers. In fact, they may provide a bit too much information; their book features so many lists of possible tactics that readers may feel overwhelmed at times. Still, getAbstract is confident that the book provides solid information for senior managers and HR professionals. In short, Branham and Hirschfeld ably demonstrate how, when times get tough, the best keep going.

Take-Aways

  • Engaged employees are pivotal to making your company a “best place to work.”
  • Business leaders mistakenly believe that, in tough times, they can cut back on efforts that increase employee engagement.
  • In fact, the opposite is true: Best-practice data show that highly ranked employers double down on engagement during slow or recessionary periods.

About the Authors

Leigh Branham founded and heads Keeping the People Inc., an HR consulting group. Mark Hirschfeld is a principal at SilverStone Group, a management consultancy.

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