Renegades Write the Rules

How the Digital Royalty Use Social Media to Innovate

Jossey-Bass, 2012

15 mins. de lectura

10 ideas fundamentales

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To succeed online, be a social media renegade.

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Author Amy Jo Martin, styled as the “Twitter Queen,” is a social media pioneer and consultant. Early in the development of social media, consultants like Martin faced a challenge: Before they could demonstrate the “how-to” for their clients and readers, they had to explain the “what” and the “why.” Social media offered no clear parallels to other media. Martin and her innovative, “renegade” peers made up the rules for the online cosmos as they went along. Embracing that task with enthusiasm, Martin offers readers eight practical “renegade rules” for branding and selling via social media. To personalize her story, Martin focuses on her autobiographical adventures as much as on practical advice. It does feel a little late, though, to act as if social media are still brashly adolescent. Perhaps it’s time for the renegades to head back to the ranch and realize that they’re all grown up now, though big changes still lie ahead no doubt. Following Martin’s rules is a good place for social media marketers to start. getAbstract recommends her insights to those who want to transcend being online novices or gee-whiz observers, and get down to business.

Summary

Tap Into Your “Inner Renegade”

Social media connect people worldwide, turbocharge innovation, expand loyal digital audiences and provide new methods that most businesses, organizations, celebrities and charities can use to enhance, humanize and monetize their brands. Most responsible businesses need a full-fledged social media strategy. To effectively leverage social media, shelve any assumptions or conventional wisdom you’ve heeded about online networks, websites and social media tools. Tap into your inner renegade.

Consultant and author Amy Jo Martin talked the Phoenix Suns of the National Basketball Association into letting her create a new job, as the team’s social media professional – at the time, a unique position in the NBA. She became the director of digital media and research for the Suns. In that position, Martin adopted a “renegade mind-set.” She ignored management’s warnings not to assist players with their digital brands and not to give them “Twitter tutorials.” The Suns did not know what to make of Twitter, social media or Martin. She would recommend “a tweet-up,” and managers would respond, “A what-up?” The players routinely asked Martin for social media...

About the Author

Amy Jo Martin, the former digital media director for the NBA’s Phoenix Suns, founded Digital Royalty and Digital Royalty University. Martin has more than a million followers on Twitter.

Amy Jo Martin

Renegades Write the Rules

How the Digital Royalty Use Social Media to Innovate

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Tap Into Your “Inner Renegade”

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