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Seung Ho Park, Gerardo R. Ungson and Nan Zhou
Rough Diamonds
The Four Traits of Successful Breakout Firms in BRIC Countries
Jossey-Bass, 2013
¿De qué se trata?
The economies of the BRIC countries – Brazil, Russia, India and China – are “rough diamonds,” despite their flaws..
Recommendation
Economists Seung Ho Park, Nan Zhou and Gerardo R. Ungson catalog the least-known, best-performing companies in Brazil, Russia, India and China – the BRIC nations. Sorting through more than 105,000 BRIC firms to select 70 “rough diamonds,” they examine how these potential future gems achieve strong business growth, predict why they could sustain that growth – and explain how they change the rules of the game. National business climates in the BRICs have hit unexpected turbulence since this 2013 study appeared, but getAbstract still recommends these corporate profiles as a good look at the firms that are distinguishing themselves in the BRICs.
Summary
About the Authors
Seung Ho Park is the executive director of the Institute for Emerging Market Studies, where Gerardo R. Ungson is a nonresident senior research fellow. Nan Zhou is an assistant professor at SKOLKOVO Business School.
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