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Rough Diamonds
Book

Rough Diamonds

The Four Traits of Successful Breakout Firms in BRIC Countries

Seung Ho Park, Gerardo R. Ungson and Nan Zhou
Jossey-Bass, 2013

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Economists Seung Ho Park, Nan Zhou and Gerardo R. Ungson catalog the least-known, best-performing companies in Brazil, Russia, India and China – the BRIC nations. Sorting through more than 105,000 BRIC firms to select 70 “rough diamonds,” they examine how these potential future gems achieve strong business growth, predict why they could sustain that growth – and explain how they change the rules of the game. National business climates in the BRICs have hit unexpected turbulence since this 2013 study appeared, but getAbstract still recommends these corporate profiles as a good look at the firms that are distinguishing themselves in the BRICs.

Take-Aways

  • The world’s developed nations suffered in the 2007-2009 recession, but emerging economies weathered that storm more successfully.
  • The hottest markets were Brazil, Russia, India and China – the BRIC nations.
  • Among BRIC companies, the “rough diamonds” are the most successful.

About the Authors

Seung Ho Park is the executive director of the Institute for Emerging Market Studies, where Gerardo R. Ungson is a nonresident senior research fellow. Nan Zhou is an assistant professor at SKOLKOVO Business School.

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