Saltar la navegación
Sell the Way You Buy
Book

Sell the Way You Buy

A Modern Approach to Sales That Actually Works (Even on You!)

Page Two, 2020 más...


Editorial Rating

9

Qualities

  • Innovative
  • Applicable
  • Engaging

Recommendation

You must choose between two machines that cost about the same. One firm’s salesperson calls and emails, but clearly you’re just a target. Another firm’s salesperson is considerate, respectful, empathetic and focused on your needs. Who gets the sale? It’s obvious, but then why do salespeople opt for high-pressure tactics instead of empathy? Sales expert David Priemer says they don’t know any better and shows why empathy, science and execution beat high pressure every time.

Take-Aways

  • Successful salespeople communicate well and create positive experiences for their customers.
  • The best salespeople base their sales on scientific and behavioral principles.
  • Top salespeople sell the way that they’d like to buy.

About the Author

Former VP at Salesforce – where he created the Sales Leadership Academy program – David Priemer has been published in the Harvard Business Review, MIT Sloan Management Review, Forbes, Entrepreneur and Inc. magazines. For more information, see cerebralselling.com. 


Comment on this summary or Comenzar discusión

More on this topic

Learners who read this summary also read

Related Channels