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Sell with a Story
Book

Sell with a Story

How to Capture Attention, Build Trust, and Close the Sale

AMACOM, 2017 más...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

A good story transforms your sales pitch and selling relationships. Corporate trainer Paul Smith explains why stories matter and how to create great ones. He concludes each chapter with activities to help readers identify, draft, develop and practice their stories. No matter your industry, Smith offers helpful guidance to making your sales calls more personal so your customers see who you are, what you offer and why they should work with you. getAbstract recommends these concrete, applicable lessons to help all salespeople add vitality to their sales presentations.

Take-Aways

  • Stories create trust by building relationships based on shared human experiences.
  • Just the process of developing stories about why your sales calls matter can help you see the value of the client services you provide.
  • Stories that introduce you and your company, and that explain what you do and how you do it help build stronger relationships.

About the Author

Paul Smith, who had a 20-year executive career with Procter & Gamble and, earlier, with Arthur Andersen, is a speaker and corporate trainer in storytelling techniques. He also wrote Lead with a Story and Parenting with a Story.


Comment on this summary or Comenzar discusión

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    S. S. 4 years ago
    Thanks
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    R. N. 4 years ago
    Thanks you .
    Message through story gives long lasting impact in our daily life.
  • Avatar
    R. Z. 4 years ago
    Great