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Serena's Next Serve
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Serena's Next Serve

The tennis superstar has had an unparalleled career, but she still has more to bring to her court



Editorial Rating

9

Qualities

  • Concrete Examples
  • Engaging
  • Inspiring

Recommendation

Tennis champion Serena Williams pursues other passionate interests off the tennis court. In addition to her clothing and jewelry lines, she has created an investment firm, Serena Ventures. The firm’s goal is to invest in under-supported entrepreneurs. Reporting in Business Insider UK, journalist Sylvia Obell explores how Williams’ discipline and belief in herself enable her to embrace this new mission. About half of her firm’s investments have gone to female and/or Black entrepreneurs. Telling Williams she can’t do something only increases her motivation, so the naysayers who doubt her ability to provide funding for diverse entrepreneurs will soon discover the depth of Williams’ drive, ambition and commitment.

Take-Aways

  • Serena Williams takes a disciplined approach to balancing her needs with her family’s needs.
  • Williams moved into venture capital to address the lack of investment funding available to women and people of color.

About the Author

Entertainment reporter Sylvia Obell writes about celebrities, hosts podcasts and provides on-camera commentaries.


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