Cambridge Business Association
Seven Lessons from the Corporate Frontlines
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Seven Lessons from the Corporate Frontlines

Nikolaus Lang, Rami Rafih and Abdeljabbar Chraïti
Boston Consulting Group, 2020
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Companies across the globe have begun emerging from the wreckage caused by COVID-19. Some merely avoided collapse while others are better off now than they were before. In this special report, the Boston Consulting Group provides a number of illustrative case studies which underscore seven key lessons, relevant to businesses in all industries, in how to move from crisis management to a place of stability as the pandemic continues to disrupt “business as usual.”

Summary

Companies which responded well to the COVID crisis maintained transparency in their supply chains, agility in operations, and quickly digitized the customer journey.

The Boston Consulting Group examined 100 companies that emerged successfully from the economic turmoil sparked by COVID-19. From supply chains to employee safety to cooperation with government mandates, the lessons that surfaced from their research can help companies which are still struggling to find their footing as the economy re-opens.

The companies that prevailed in the face of the global pandemic managed to find opportunity in crisis, then shift from the crisis period to sustainable, stable new processes.  

Be agile and resourceful when a crisis interrupts your supply chains and cash flow.

Companies...

About the Authors

Nikolaus Lang is a managing director & senior partner in global advantage practice in the Munich office of the Boston Consulting Group. Rami Rafih is a managing director & partner in the Middle East, and Abdeljabbar Chraïti is a knowledge business director in Global Advantage in the Boston Consulting Group’s Casablanca office.

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