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Social Media ROI
Book

Social Media ROI

Managing and Measuring Social Media Efforts in Your Organization

Olivier Blanchard
QUE Publishing, 2011

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Brand strategist Olivier Blanchard proffers comprehensive information and helpful advice in his worthy overview of social media. Blanchard explains how to plan, organize, manage, measure and assess social media programs. Although numerous social media manuals already flood the market, getAbstract believes this savvy, informative guide offers some new insights on evaluating your results and recommends it to anyone seeking to leverage the exciting, burgeoning, and occasionally baffling world of social media.

Take-Aways

  • Social media communication tools are the modern-day “campfire”; they encourage people to gather online and interact.
  • Focus your social media activities on targeting your business objectives.
  • The best – though not the easiest – solution is a unified, tailored social media program.

About the Author

Olivier Blanchard manages BrandBuilder Marketing, a company that helps firms plan traditional and social media programs, and the Red Chair Group, which trains executives in the use and leverage of social media.

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    J. A. 7 years ago
    I was expexting more not just general concent of how social media works for companies. FRY as a KPI is not well explained.
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    y. w. 1 decade ago
    misleading title. was hoping to learn/get an idea of a valid ROI model for social media. instead, it's more about what does it mean to have social media program implemented in the enterprise, what's the value of it... Where's the ROI model? what do i measure? how do i measure? i somewhat feel as if the ROI is MIA. :-( love the "CEO buy-in" section.