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Socialnomics
Book

Socialnomics

How Social Media Transforms the Way We Live and Do Business

Erik Qualman
Wiley, 2009

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

From Facebook and Twitter to YouTube and Wikipedia, the social media are redefining human interaction and business. Online marketer and columnist Erik Qualman carefully assesses the social and commercial impacts of these online tools and uses that information to advise companies and businesspeople who want to benefit from them. He emphasizes that the social media democratize opportunity for anyone who has a great product or something worthwhile to say. Through colorful case studies and examples, Qualman shows how businesses have already profited from major social media trends and provides new strategies and tips. getAbstract suggests his detailed, clearly written analysis of social media trends to marketing and advertising professionals, and to anyone interested in how the social media are evolving and changing society.

Take-Aways

  • The social media are radically changing how businesses operate and how people act.
  • Savvy companies can capitalize on several social media trends, such as:
  • Consumers increasingly rely on the social media to decide what to buy. They heed product recommendations from members of their social networks.

About the Author

Erik Qualman is the vice president of online marketing at EF Education, a private education firm. He is a columnist for the Search Engine Watch, a website, and for SES Magazine.

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